Opinion: I saw what went wrong with D.E.I. A scuttled deal with Utah-based Black Rifle company was an early sign.

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

DSW is creating experiences that feel personal and valuable through a combination of static and personalized content.

SXSW 2025 saw a slew of brands erecting pop-up activations that gave the annual festival the feel of an immersive playground, ...

Claude 3.7 Sonnet is accessible across various platforms, including Anthropic's API, Amazon Bedrock, and Google Cloud's ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

Through its digital signage system, Roasters Market can control the content on each of its four LG displays independently or ...

Trade Fight Widens as Europe and Canada Retaliate Against Trump Tariffs As President Trump’s global tariffs on metals took effect, the European Union and Canada announced billions of dollars in ...

With all of the options customers have today, startups must leverage creative messaging to signal trust and stand out from ...

Driven by strategic mergers, key leadership promotions and industry accolades, TowerPinkster, a full-service design firm, is on a trajectory of national growth and transformation.... At Wolverine ...