Shein, the Chinese fashion behemoth, has re-entered the Indian market after a five-year hiatus. The company was previously banned by Delhi due to data security concerns amidst geopolitical tensions.

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are ...

Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap ...

After a five-year hiatus, Shein returns to India in partnership with Reliance Retail Ventures. The localized platform ensures compliance with Indian r ...

Shein India app, launched by Reliance Retail's subsidiary Nextgen Fast Fashion, partners with Indian MSMEs to manufacture and sell products locally and globally. The platform, developed and hosted in ...

As Shein takes another chance at India's fast fashion landscape after five years, it is up against domestic players as well ...

Reliance Retail has partnered with Chinese fast-fashion brand Shein to relaunch the Shein app in India. The app, called “SHEIN India Fast Fashion,” marks Shein’s return to the Indian market ...

One of the long term banned application for online shopping is back in India, with the help of Reliance Retail and it is set ...

Nearly five years after it was banned in India amid border tensions with China, low-cost fashion brand Shein is back. After nesting it inside the Ajio app for a couple of months, Reliance Retail has ...

The mobile apps of fast-fashion retailer Shein and Alibaba Group Holding's Taobao marketplace and Youku video-streaming ...

Mukesh Ambani-led Reliance Retail has re-launched Shein in India, sparking a fast fashion war and challenging competitors ...

The government had disclosed to parliament last year that Reliance had entered into an agreement with the company to sell ...