In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

Motilal Oswal Financial Services (MOFSL) has introduced a new brand identity, marking a shift in its visual representation while retaining its core business focus on research-led investment guidance.

Access limited free articles a month after free, fast registration.

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

Charged, a beverage by Coca-Cola India, takes centerstage with return of the Cave Man in the new season of ‘Mind Charged, Body Charged’. Featuring actor Aamir Khan in a caveman avatar, Charged has ...

19-year-old collegian Shreya Pathak is every brand’s dream consumer. As a Gen Z, from the time she wakes up till her head hits the pillow in the night, she connects with almost 100 brands on a daily ...

MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

Access limited free articles a month after free, fast registration.