Alphabet, parent of Google, faced more scrutiny about its position on AI than on its far bigger advertising business, which is more profitable than ever despite its heavy investments in infrastructure ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

The popularity of esports is rising, and brands are starting to recognise its potential as a powerful marketing tool, particularly for reaching younger generations. Last year was big for esports. And ...

Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success.

Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

Lenskart started as an aggregator for eyewear and soon transpired into a one-stop solution for all eyewear needs online & offline along with the latest tech offerings to ease the lives of consumers.