Dubai chocolate is a chocolate bar with a filling made of knafeh and pistachio. It was first created by Fix Dessert Chocolatier in Dubai in 2021, branded as Can't Get Knafeh of It. This product became popular in 2024 after being promoted by influencers on social media. [1] [2] Description

Jan 24, 2025 · FIX chocolate: The gooey kanafa-filled bars have taken the world by storm, so here's where you can try the viral Dubai chocolate this week (and the best dupes if it's sold out)

Jun 19, 2024 · With one TikTok video, Dubai-based FIX Dessert Chocolatier’s unusual dessert-stuffed chocolate bars became a global sensation.

Sep 13, 2024 · The original Dubai chocolate bar is called “Can’t Get Knafeh of It” from Dubai-based FIX Dessert Chocolatier, and it has TikTok in a chokehold.

Feb 3, 2025 · It was a pregnancy craving for knafeh that got Sarah Hamouda dreaming in chocolate, imagining a bar that recalled the crunchy-creamy Middle Eastern dessert of her British Egyptian childhood.

Aug 27, 2024 · While bakeries across the world are already recreating the viral dessert, it first originated at Fix Dessert Chocolatier in Dubai. Hence the name, Dubai Chocolate.

Sep 19, 2024 · There’s a crunchy, gooey, nutty treat that has taken over social media feeds this year, and it’s a very specific chocolate bar. Colloquially known as the “Dubai chocolate bar,” this milk...

Aug 28, 2024 · Coined the ‘Dubai Chocolate Bar’ by TikTok users, this milk chocolate marvel is packed with pistachios and knafeh (or kunafa), a crispy shredded phyllo pastry. It was an exclusive Dubai treat until the Nuts Factory started importing it just a few weeks ago.

Oct 14, 2024 · From six orders a day to 100 orders per minute, Dubai-based Fix Dessert Chocolatier has seen a dramatic increase in demand since its chocolate bars went viral. Priced around $20, Fix Dessert Chocolatier's bars contain flavorful ingredients like caramel, karak, peanut butter, cheesecake, and brownies.

Oct 25, 2024 · Created by British-Egyptian Dubai expat Sarah Hamouda, FIX chocolate bars started as a humble side hustle and quickly became a global sensation thanks to a viral TikTok video by food influencer Maria Vehera in December 2023.