The GREAT Britain & Northern Ireland Campaign is the UK’s international communications programme. It enhances the UK’s global reputation and drives economic growth by encouraging international audiences to visit, study, trade, invest, live and work in the UK.

The UK’s GREAT Unicorns and Futurecorns The Unicorn Kingdom is home to such a wide range of Unicorns and Futurecorns that no single statue could easily represent the dynamism and continual growth of its thriving tech scene.

VisitBritain’s Starring GREAT Britain campaign celebrates the UK’s stunning landscapes, vibrant cities, and diverse communities, as featured in iconic films...

Over 750 influential leaders from the UK and Saudi Arabia united to launch GREAT FUTURES. Exclusive networking, world-class creativity, and a display of how the UK is poised to collaborate in fulfilling Saudi Arabia’s needs.

Our Great Love campaign is a celebration of the UK’s diverse and flourishing LGBTQIA+ community. Join us to hear their unique stories as we hero pivotal moments in their lives when they realised being part of the LGBTQIA+ community was a good thing – a superpower that should be celebrated.

Like all leading brands, GREAT has to evolve in order to stay relevant and continue to shape global perceptions of the UK. Today, a refreshed campaign has been announced, with an invitation to the world to see things from a fresh perspective.