Sep 2, 2009 · You’ve probably seen these heart logos on a box of ice cream before, weather in the US or abroad. The iconic shape, introduced only a decade ago, is Unilever’s Heartbrand. I never really realized the reach of the Heartbrand until I was in Spain, and saw ‘heartbranded’ ice cream stalls all up and down the boulevards and beaches.

In 1998, Unilever started introducing a new symbol for their various ice cream companies around the world. The new logo replaced the previous design in most countries, but the local names (such as Good Humor , Wall's , Langnese , Frigo , Algida , GB Glace ) were carried on.

With two brands in the global top ten ice cream rankings and 40 under the Heartbrand logo, Wall’s is perfectly positioned to deliver happiness in the form of ice cream in 52 countries around the world.

Jul 11, 2022 · Fast forward four years and ICNOW deliver smiles in more than 40+ countries and grew 60% in 2021 by ensuring consumers can have ice cream through three routes to purchase: Ice Cream with a Meal, Ice Cream with Groceries, and dedicated Ice Cream Virtual Stores that they can access via delivery apps.

Mar 19, 2024 · Unilever today announced steps to accelerate its Growth Action Plan (GAP) through the separation of Ice Cream and the launch of a major productivity programme.

The Good Humor family of products has captured the hearts of American consumers with unique treats reminiscent of the good things in life. The first to "put a stick in ice cream", Good Humor is synonymous with family fun.

Nov 28, 2022 · There are five Unilever brands in the top ten bestselling ice creams in the world. Two of them – Cornetto and Carte D’Or – are part of Wall’s Heartbrand portfolio. In 2021, sales from Unilever’s Ice Cream portfolio reached €6.9 billion in …

Sep 6, 2024 · The company has undertaken aggressive initiatives to improve the ice cream division’s customer service, pricing and competitiveness – particularly in US and Europe – since announcing earlier ...

Mar 19, 2024 · Unilever no longer wants to be in ice cream. The owner of five of the top ten selling global ice cream brands – including Wall’s, Magnum and Ben & Jerry’s – has announced plans to spin-off the business, with separation activity beginning ‘immediately’.

Apr 3, 2024 · Following the separation from its ice-cream business, Unilever will have the opportunity to allocate increased capital and research and development resources toward its top 30 brands.