The University of Southern California has a variety of marks and logos that are an integral part of its identity. In this section we introduce you to these elements; their versions, color variations, clear space, minimum size requirements and a guide to their proper usage.

USC’s brand identity connects our university community with the hearts and minds of our audiences, our people and programs—and the stories we want to tell. We do this through marks, logos, typography, colors and imagery.

Dec 3, 2024 · The University of Southern California logo contains an element from the seal: a large coat of arms adorned with three burning torches against the rising sun. The light should not be taken literally—it is rather the light of knowledge that students receive.

Formal and informal logotypes have been created for academic units within USC and are available for download to USC faculty and staff (including student staff) with a usc.edu email account. Additional information is available in our Branded …

USC Trademarks includes the following logos and wordmarks. Any unauthorized use is strictly prohibited.

Jun 6, 2022 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .

Dec 21, 2024 · University of Southern California; Logos of universities and colleges in California

Nov 30, 2018 · USC’s graphic identity is a system of coordinated design elements – graphics, colors, and typography – that serve as the university’s visual signature. The system defines official USC colors, fonts, logotypes and other graphical elements, and provides guidelines and requirements for their use.

Sep 6, 2023 · The university’s graphic identity system introduces a logo that incorporates the shield, two official typefaces and approved color combinations. The new Student Affairs logo is an important part of this system and must be used on all Student Affairs publications and Websites as well as on products and merchandise.

The primary logotype for the overarching university identity has been redesigned to combine the new USC monogram with the Adobe Caslon Pro word-mark and the shield. Regular- and small-use versions of both the seal and shield have been redrawn to ensure the best quality reproduction. Size restrictions for each are detailed above.