Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

5 days ago · India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026. With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.

6 days ago · The Union Budget 2025-26 presented by the Finance Minister Nirmala Sitharaman on February 1, 2025 has largely elicited positive response from India’s advertising and marketing (A&M) industry, with a few caveats. Many hope the Budget will act as a catalyst in boosting consumer spending. With more ...

May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.

Jan 8, 2025 · Indian marketers are leading the Asia-Pacific (APAC) region in embracing generative AI (gen AI) technologies. But a new study by Adobe reveals that consumer expectations may still be outpacing brand efforts. Titled the State of AI-driven Consumer Value report, the research surveyed 402 marketers and ...

Early Bird Entry Deadline. 30 December 2024 (Monday) Final Entry Deadline. 30 January 2025 (Thursday) Shortlists Announcement. 12 February 2025 (Wednesday)

Dec 22, 2023 · Musk's X sues Lego, Nestlé, Colgate, Shell over ... X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

Dec 12, 2024 · As 2024 draws to a close, the MMA Global India Board, a collective of professionals from brands like Google, McDonald’s India, Kotak Mahindra Bank, Nestlé India, Disney+ Hotstar, BARC, Aditya Birla Group, Perfetti Van Melle, Kantar, Google India, InMobi, and more, locked themselves in a room to address the need of the hour.

Jan 3, 2025 · “People trust people. UGC builds credibility and fosters a sense of reliability resulting in authentic connection and higher engagement. It allows customers to negate the notion of pushed narrative,” explains Guru Mishra, senior vice president for media at RepIndia, a digital marketing company.

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