MLS kicks off 30th season celebrations and league expansion with assist from Doechii. CMO Radhika Duggal and Cornerstone’s Jon Cohen talk to Campaign US about how culture, community, technology and its partnership with Apple TV …

Dec 23, 2024 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're All Strong on This Planet, the fitness club company elicits a supportive “Come one, come all” message and feel, showing in split-screen style a number of patrons as diverse as their motivations for going to …

Oct 18, 2024 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text behind them reads, “I’m voting for Kamala 2024. Why are you voting for Trump?” The content creators were using the platform’s “live match” feature last night, hosting split-screen discussions with people who have opposing ...

Dec 26, 2024 · From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of …

Nov 18, 2024 · Wearing a cheetah-print hair cutting cape and pink rollers in her hair, actress Jennifer Coolidge has teamed up once again with Discover for its latest campaign advertising Discover cards’ widespread store acceptance.

Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.

Dec 16, 2024 · Cenat is one of the most authentic and culturally relevant creators out there right now. Brands like McDonald’s, Skims and Chime banking see Cenat as a cultural connector with incredible influence over next-gen audiences.. The mutual value exchange. Livestreaming influencers like Cenat are the ultimate content creators, winning in both brand reach, influence and engagement, especially for ...

Nov 1, 2024 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.

Oct 23, 2024 · The Campaign Media Awards is back for 2025 and open for entries. Launching today (23 October), the 2025 awards scheme celebrates the boldest and best media campaigns from 2024 and the extraordinary teams shaping the future of the industry.

Dec 30, 2024 · Intentional and engaging storytelling. To better engage their audiences in these social spaces, 66% of survey respondents indicated they would prioritize shorter, more engaging ads in the coming year.