Jul 18, 2014 · To create an universal symbol of sharing and belonging: this is the goal of Airbnb, demonstrating once again its ability to innovate. Belò (nickname of Belonging) is the new logo created by DesignStudio to expresses not only the brand of Airbnb, but the philosophy of belonging and shared economy.

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo.See more at http://blog.airbnb.com/belong-anywhere/

Feb 16, 2025 · Explore how the iconic Airbnb logo design evolved into the Bélo symbol, representing belonging and community. Learn about its history and impact.

The ‘Belo’ logo sat at the heart; a symbol that represents Belonging, transcends language and is simple enough to be drawn by anyone. The higher purpose of Belonging shifted the brand's language and messaging from location and price to focus on the warmth and welcome of no longer feeling like a tourist in an unknown place.

Sep 8, 2023 · The Airbnb logo, it’s not just a logo—it’s the very soul of the brand. It echoes Airbnb’s values, its mission, its vision. The simple elegance of the Bélo, the vibrant pop of its colors, and the softness of the Airbnb Cereal font, all come together to …

Jul 17, 2014 · The new Airbnb logo and identity design took London and San Francisco-based DesignStudio a year to complete.

Airbnb’s trademarks include the Airbnb name, Airbnb logo, Bélo logo, the Superhost badge, and Aircover, as well as all words, slogans, icons, logos, graphics, designs and other indicators that identify Airbnb, its related entities, or its services or products.

Jul 29, 2024 · The introduction of the Bélo symbol significantly reinforced Airbnb’s brand identity. The new logo became a recognizable emblem of belonging and community, differentiating Airbnb from traditional hotel chains and other home-sharing platforms.

Oct 17, 2024 · The rebrand saw the rental company replace its friendly but unmemorable blue-and-white scripted logo with sans-serif text and the ‘Belo’, a distinctive logo born out of combining symbols representing people, places, love and Airbnb.

Aug 21, 2023 · In 2014, Airbnb unveiled the “Bélo” logo. The Bélo, a fusion of the letter “A,” a heart, and the iconic symbol of a location pin, was meticulously crafted to embody notions of belonging, sharing, and exploration.