
Belò: the new symbol of Belonging by Airbnb.
Jul 18, 2014 · To create an universal symbol of sharing and belonging: this is the goal of Airbnb, demonstrating once again its ability to innovate. Belò (nickname of Belonging) is the new logo created by DesignStudio to expresses not only the brand of Airbnb, but the philosophy of belonging and shared economy.
Airbnb Introduces the Bélo: The Story of a Symbol of Belonging - YouTube
At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo.See more at http://blog.airbnb.com/belong-anywhere/
Airbnb Logo Design: The Story Behind The Bélo Symbol - 2025
Feb 16, 2025 · Explore how the iconic Airbnb logo design evolved into the Bélo symbol, representing belonging and community. Learn about its history and impact.
Airbnb: Developing 'Belong Anywhere' branding strategy
The ‘Belo’ logo sat at the heart; a symbol that represents Belonging, transcends language and is simple enough to be drawn by anyone. The higher purpose of Belonging shifted the brand's language and messaging from location and price to focus on the warmth and welcome of no longer feeling like a tourist in an unknown place.
The Airbnb Logo History, Colors, Font, and Meaning - Design Your …
Sep 8, 2023 · The Airbnb logo, it’s not just a logo—it’s the very soul of the brand. It echoes Airbnb’s values, its mission, its vision. The simple elegance of the Bélo, the vibrant pop of its colors, and the softness of the Airbnb Cereal font, all come together to …
Airbnb introduces “the Bélo” - Logo Design Love
Jul 17, 2014 · The new Airbnb logo and identity design took London and San Francisco-based DesignStudio a year to complete.
Trademark Guidelines - Airbnb Help Center
Airbnb’s trademarks include the Airbnb name, Airbnb logo, Bélo logo, the Superhost badge, and Aircover, as well as all words, slogans, icons, logos, graphics, designs and other indicators that identify Airbnb, its related entities, or its services or products.
A Case Study on Airbnb’s Belong Anywhere Campaign - The Brand …
Jul 29, 2024 · The introduction of the Bélo symbol significantly reinforced Airbnb’s brand identity. The new logo became a recognizable emblem of belonging and community, differentiating Airbnb from traditional hotel chains and other home-sharing platforms.
DesignStudio’s Airbnb rebrand: 10 years on
Oct 17, 2024 · The rebrand saw the rental company replace its friendly but unmemorable blue-and-white scripted logo with sans-serif text and the ‘Belo’, a distinctive logo born out of combining symbols representing people, places, love and Airbnb.
Airbnb Logo Evolution: From Air Mattress to Global Icon
Aug 21, 2023 · In 2014, Airbnb unveiled the “Bélo” logo. The Bélo, a fusion of the letter “A,” a heart, and the iconic symbol of a location pin, was meticulously crafted to embody notions of belonging, sharing, and exploration.
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