Zoe Price-Smith was appointed as Brand and Product Design Director at Boux Avenue in February 2019, bringing over 20 years of design experience to the role as well as a fresh, new approach and handwriting to the brand.

Product and Brand Director Zoe Price-Smith was recently interviewed by leading women’s website for careers “We are the City”. Read our blog to find out all about her career backstory, future career plans and her biggest career achievements to date.

Feb 9, 2022 · Zoë Price-Smith joined lingerie brand Boux Avenue in February 2019 as brand and product director, and was promoted to chief design and product officer in November 2020. She leads a team of 12 across design, buying and quality control.

Feb 10, 2023 · Zoe Price-Smith has held the position of Chief Design and Product Officer at Boux Avenue since February 2019. In her role, she applies over 20 years of design experience, helping to elevate the business and engage with more customers.

Oct 18, 2019 · Zoe Price-Smith was appointed as Brand and Product Design Director at Boux Avenue in January 2019, as part of the retailer’s ambitious future growth plans and committed investment into the brand.

Oct 29, 2019 · Find out all about Boux’s Product and Brand Director Zoe Price-Smith! From her career backstory, future career plans and her biggest career achievements to date. Read more >>...

Chief design and product officer Zoe Price-Smith sat down with Retail Week to discuss lingerie trends, the importance of competitors and third-party partners alike, why innovation is key and what’s next for the brand in 2025.

Aug 30, 2019 · Boux Avenue has moved to a new in-house design-led approach and premium positioning for AW19, and has unveiled the first designs from its new brand & product director Zoe Price-Smith.

Feb 18, 2020 · Spearheaded by Brand & Product Director, Zoe Price-Smith, Boux Avenue continues to push in the direction of female empowerment and self-confidence in the brand’s new ‘Your Shape, Your Style’ campaign.

Dec 11, 2018 · Lingerie retailer Boux Avenue is strengthening its management team with the appointment of Zoe Price-Smith as its new brand and product director.