Oct 23, 2015 · Within the Modernist movement, CBS' Eye stands as an emblem of enduring design. This photo shows the exhibition view of "Revolution of the Eye: Modern Art and the Birth of American...

Visuals: On a blue background, the CBS eye mark is seen, along with a yellow "CBS" in the middle. Technique: A still, printed image. Audio: An announcer saying "This is CBS."

Visuals: On a white background is the Eyemark in front of rotating cyan/yellow/purple shapes. A yellow streak wipes in "C B S" below. Technique: 2D computer animation. Audio: An announcer says "This is CBS."

Oct 18, 2011 · During the 1960s, the CBS Eye entered the era of color television. Decades later, the Eye continues to receive critical acclaim. On Dec. 13, 1998, it was featured in The New York Times...

Alternate version with a different corner, used especially on the CBS-owned WJZ-TV and WDEF-TV, as well as formerly WCBS. This version of the CBS eye was also used on a KCNC-TV billboard sign in September 1995 upon their transition from an NBC affiliate.

Afterward, a yellow CBS eye logo goes through "CBS", changing the letters from white to green for C, blue for B, and red for S, and the CBS eye logo appears next to "CBS". Variants: Due to color recording machines being rarer in the late 1960's, many kinescoped color programs.

Logo: The familiar CBS "Eyemark" is presented against a cloudy sky. Inside the center of the eye are the words "CBS TELEVISION NETWORK", with "CBS" in a tall font. Sometimes, the clouds in the background move from left to right. Usually, the logo is completely still.

Feb 12, 2007 · The CBS "eye" was printed six times in black around the border from sometime in the 50s to the early 60s (1962 I think). It was then replaced by a red lable with two white CBS "eyes" that was used until 1970. The orange with yellow label pressings that followed tended to be thinner and the pressings of variable quality.

The CBS eye, created in 1951 and still in use today, is one of the best-known and most highly regarded corporate trademarks. It was consciously displayed by both the national network and local affiliates and adorned a range of artifacts, including studio signs, matchboxes, ashtrays, record albums, and promotional materials.

Visuals: On a white background is the Eyemark in front of rotating cyan / yellow / purple shapes. A yellow streak wipes in "C B S" below. Technique: 2D computer animation. Audio: An announcer says "This is CBS."