It is one of the largest privately owned electrical appliance retailers in mainland China and Hong Kong. It was founded by Wong Kwong Yu (Huang Guangyu), a Chinese businessman, in Beijing in 1987. Its brand name "GOME" was first adopted in 1993.

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Considering the export of home appliances into overseas market is GOME’s exploration in response to national policies and to seize new opportunities under the “Belt and Road Initiative”.

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GOME, founded by Wong Kwongyu, had grown from merely a 100-square-metre store in Beijing in 1987 to the industry leader in electrical and home appliance retailing in China, with 259 traditional stores and 4 digital stores by 2006.

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