Minnesota’s first and only teen-focused vape-talk service. Norm has helped nearly 11 teens.

Apr 6, 2023 · To combat the tobacco industry’s use of marketing tactics like celebrity endorsements and the use of flavors that appeal to youth, the Minnesota Department of Health (MDH) has launched “Hey Norm,” a creative, relatable marketing campaign intended to engage teens about the issue of vaping.

Apr 7, 2023 · The state health department's new hotline, 1-833-HEY-NORM, aims to reduce youth e-cigarette use. In a low-budget-infomercial approach, MDH encourages teens to call or text 1-833-HEY-NORM...

Apr 6, 2023 · To combat the tobacco industry’s use of marketing tactics like celebrity endorsements and the use of flavors that appeal to youth, the Minnesota Department of Health (MDH) has launched “Hey Norm,” a marketing campaign intended to …

Utilizing the look and feel of infomercials and low-budget lawyer graphics, the “1-833-HEY-NORM” campaign features a fully functioning telephone and text hotline, hosted by an energetic, dorky, but well-meaning adult who uses corny puns and jokes to share the risks of vaping.

Apr 6, 2023 · Norm says when you call his hotline (1-833-HEY-NORM), a resource that allows teens to pass their phones to friends who may or may not want to hear Norm detail the horrors of vaping while quipping up a storm.

Apr 7, 2023 · The Minnesota Department of Health recently launched the "Hey Norm" campaign in an effort to engage teens about the issue of vaping and reduce youth e-cigarette use.

Apr 10, 2023 · When consumers dial the number, they’re greeted by a recording of Norm, who is played by actor Tom Reed, saying, “Holy cow! You actually called. One second, let me finish my deviled eggs.”

The “1-833-HEY-NORM” campaign encourages teens to call or text Norm to get advice about how to start the “vape talk” with peers, and delivers helpful stats along the way. Thank you Eric Berger and @PRWeek for sharing the story of how “Hey Norm” came to life.

Apr 12, 2023 · To combat the tobacco industry’s use of marketing tactics like celebrity endorsements and the use of flavors that appeal to youth, the Minnesota Department of Health (MDH) has launched “Hey Norm,” a creative, relatable marketing campaign intended to engage teens about the issue of vaping.