The new Mississauga logo is a strong, open and bold logo that will communicate the excitement, diversity and promise of Mississauga’s story in an innovative and unique

The new City of Mississauga logo is made up of three overlapping triangles that form an open, bold, and modern ‘M’. The open spaces in the design represent the spirit and possibility of a young city that continues to build and shape its future story.

our inspiration Our logo is deeply rooted in the idea of growth. We are a young City and are on the cusp of something big, of finding our voice, our identity. The open spaces in the design embody the spirit and possibility of a young city that continues to build and shape its story and future.

our brand story People choose Mississauga for many reasons but three qualities knit the social, cultural and economic life of our city together in a unique way. These three ingredients create a one-of-a-kind place we call home – Mississauga.

our identity Mississauga’s brand expression comes to life in its new identity system. Its versatile colour palette echoes our rich diversity. The custom typography adds both warmth and distinction.

In 2013, the City of Mississauga launched an ambitious brand strategy initiative that involved broad-based stakeholder engagement, research insights from citizens and businesses, numerous workshops and an international review of best practices across comparable cities.