Apr 19, 2017 · Preston Motorsports is unique in bringing together expertise from Formula 1 and Formula E cutting edge technology prototypes, into real-world environments from rural Zambia to Oxford city centre.

Preston Racing uses Motorsports as a differentiation strategy to showcase USP’s and can help to use your company to bootstrap new ideas through the motorsports industry. Preston Racing provides services to low volume product managers looking to …

Norman Preston ran an automobile salvage yard in Geelong in Australia buying and selling cars such as De-Dions, Studbakers and one of the original steam locomobiles. This automotive DNA influenced Mark Preston to begin his career in automotive and motorsports design.

Mark Preston is an accomplished engineer and business leader, moving from a Mechanical Engineering degree to key positions within F1 teams like Arrows and McLaren.

This is why, at Preston we are based on the hotbed of Motorsports Innovation- the aptly named Motorsports Valley. Similar to what the Silicon Valley is for technology companies, the Motorsports valley is the area that most developments of motorsports take place.

We use a number of techniques for the development of new products based on our experience with fast paced disruptive technology development in motorsports. Concept design using CAD, sketching, brainstorming and mind mapping techniques TRIZ – Engineering problem solving Rapid Prototyping of ideas to quickly experiment with concepts

After 20 years of motorsports we have found that the unique DNA of the sport can be applied to many industries whether through differentiation of products, through Niche Product Development, learning to prototype fast, managing risk vs. innovation, creating high performing teams and delivering projects in incredibly short time frames. We offer a number of conulting services…

Jul 26, 2011 · As a follow on to my blog last year where I discussed how randomness drives excitement in F1, the first few races of 2011 certainly provided some interesting racing with KERs, DRS and Pirelli providing a set of variables that the teams have not yet completely mastered.

Our mission is to pave the way to a better mobility. We are visualising a world of seamless connected transit, where every solution is optimised for each specific situation. We see a future where the individual, the vehicle and the city are parts of the same data network, which provides sustainable and bespoke solutions. SMART is a solution…

Mar 26, 2013 · “If it is so difficult to predict the future, why are you interested in EV’s and Formula E when you have spent most of your career designing and racing Formula One cars?”, I was asked by one of my colleagues.