The SAP logo is our single most recognizable brand asset. Its color, anvil shape, and letterforms are fundamental to our visual system and referenced throughout other design elements. The gradient blue SAP logo is our primary logo.

The SAP anvil shape can be used to create a variety of graphic patterns. These design treatments provide a visually captivating way to connect messages, pictures, and ideas to the SAP brand. Patterns can be used as backgrounds or combined with photography.

Anvil Background. Starting Column: The background anvil should always start from the 7th column, providing a consistent and structured placement. Alignment: The anvil should be center-aligned. Placement: Elements such as persons' photos can be placed freely based on design considerations to enhance attractiveness.

• The SAP corporate logo is reserved exclusively for use by SAP. • Note: In exceptional cases, SAP platinum partners may be allowed to use the SAP corporate logo within a marketing

Feb 2, 2025 · This feature enables users to replace the standard SAP logo with a custom logo by uploading an image file in the SAP Fiori launchpad. As a result, the SAP Fiori launchpad shell can display a customized logo.

Oct 31, 2024 · The SAP logo demonstrates progressive thinking and the development of machine intelligence. Software development from scratch, a new approach to accounting, and database management characterize the company and are reflected in the emblem.

Jul 17, 2024 · What does the SAP logo represent? The SAP logo symbolizes stability and progress with its geometric shapes, and reliability and trust with its blue color palette. How has the SAP logo...

Jan 21, 2025 · In this article, you’ll uncover the history, guidelines, and best practices for designing and using the SAP logo. Learn how to align digital assets with SAP’s corporate branding and uphold the integrity of their visual presence …

Founded in 1972 by five former IBM engineers, SAP is now the world's third-largest software company after Microsoft and Oracle. The company's flagship product, SAP ERP, is a suite of enterprise resource planning software that assists companies in managing their finances, human resources, and supply chains.

Download the SAP Logo. Easily download the SAP in high-quality formats including SVG, PNG, JPG, and WEBP. Cross-compatible across all your creative and digital projects.