SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.

Dec 31, 2024 · SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.

Design is at the heart of SO/ Bangkok, with contributions from celebrated Thai designers Smith Obayawat and Pongthep Sagulku and legendary Parisian couturier, Christian Lacroix. Innovative dining in a refined environment, set against the striking backdrop of Bangkok’s Lumpini Park.

Partnering with renowned local and international designers like Christian Lacroix, Viktor & Rolf, Guillaume Henry and more, they infuse their creative vision into the hotel as we curate spaces that exude an ultra-chic social vibe.

SO/ Hotels offers a coveted collection of stylish hotels that embody the essence of art and fashion. Each address is a masterpiece influenced by renowned designers like Christian Lacroix, Viktor & Rolf, and Guillaume Henry.

Find the SO Hotels style guide with brand assets such as logos, colors, fonts, and more.

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.

A collection of hotels for the stylish traveller: Dubai, Paris, Auckland, Vienna, Sotogrande, Berlin, St.Petersburg, Hua Hin & Bangkok. Next: Maldives

Relax into the elegant, comfortable surrounds of a Só Hotel luxury experience. Exceptional service delights our guests in each of our luxurious Irish hotels, located in Charleville Park Hotel in Cork, Lough Rea Hotel & Spa in Galway, The Killeshin Hotel in Laois, Castletroy Park Hotel in Limerick, Castle Oaks House Hotel in Castleconnell ...

SO/ Hotels & Resorts. 22,439 likes · 1 talking about this. Making our debut in 2011, SO/ is a coveted collection of hotels, rooted in the world of...