Sony SAB is an Indian Hindi -language general entertainment pay television channel owned by Culver Max Entertainment. [1][2] Launched on 23 April 1999, the channel was formerly known as SAB TV. Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999.

Apr 23, 1999 · The brand identity of Sony Sab is deeply rooted in its commitment to offering quality entertainment that brings smiles to its viewers. Its logo, a simple yet striking combination of orange, red, white, and black, mirrors the brand’s passion and vibrancy.

Sony Sab, formerly known as SAB TV, although that name was being used alongside the Sony Sab name until 2017, is a Hindi general entertainment channel in India complementing Sony Pictures Networks India’s flagship Hindi GEC, SET (or Sony TV). It has a focus on light-hearted family comedy shows.

Sony SAB is an Indian pay-to-air Hindi television channel. It focuses on comedy contents. Sony SAB was launched by Adhikari brothers in 1999 as a Hindi language channel. [1] Later, the channel rebranded as a Hindi-general comedy entertainment channel and …

SONY SAB is India's only family comedy entertainment channel with a core brand promise of 'Asli Mazaa SAB Ke Saath Aata Hai'.

Mar 9, 2017 · After winning the Pitching phase, Sony SAB became one of the most defying projects we've accomplished on 2016: producing a whole Rebrand in only 4 weeks. The concept originates in typical Indian cloths, whose threads weave an entire culture, connecting and bringing people closer on an unique interaction.

Nov 4, 2022 · Against the backdrop of SONY SAB’s brand evolution, MediaBrief caught up with Neeraj Vyas, Business Head – SONY SAB, PAL, and Hindi Movies – SONY Pictures Networks India (SPN). In an exclusive chat, Vyas speaks about SONY SAB’s new brand and content strategy and outlines how SAB’s brand campaign marks a …

The current programming mix by Sony SAB includes daily shows like Aangan – Aapko Kaa, Vanshaj, Dhruv Tara – Samay Sadi Se Pare, Wagle Ki Duniya – Nayi Peedhi, Naye Kissey, Pushpa Impossible, Taarak Mehta Ka Ooltah Chashmah amongst others.

Nov 3, 2022 · Sony SAB’s diverse storytelling and content captures the commitment to bringing real emotions and slice-of-life stories. Cementing this positioning, Sony SAB has launched a new brand campaign to mark a new chapter in its journey as a channel and brand.

Nov 3, 2022 · Sony SAB has launched three brand films as a part of its rebranding exercise. "This is the representation of our new marketing strategy, which is communicating effectively to viewers that we are no longer a comedy channel, and we offer diverse content to families."