Apr 23, 2012 · During the ongoing 2012 event, Weiming Soh, executive vice-president of Volkswagen Group China, outlined the latest advancements of the "Think Blue" strategy. Although China's economy and the ...

Volkswagen’s new Think Blue environmental awareness campaign, which borrows from the company’s popular “Think Small Beetle” advertising from the 1960s and aims to inform the public about eco-friendly behaviors that can be used in daily life, is going green with the color blue.

The Volkswagen brand's “Think Blue. Factory.” environmental program remains on track for success. The objective is to reduce energy and water consumption as well as the share in waste, CO2 and solvent emissions at all Volkswagen plants throughout the world by 25 percent.

Wolfsburg, November 18, 2014 – The Volkswagen brand’s “Think Blue. Factory” environmental program remains on track for success. The objective is to reduce energy and water consumption as well as the share in waste, CO 2 and solvent emissions at all Volkswagen plants throughout the world by 25 percent.

Nov 16, 2011 · Tribal DDB Beijing has just launched the ‘Blue Mobility Mobile App and Website’, a new interactive campaign, aiming to raise the awareness of Volkswagen’s commitment in eco-friendly product and solutions in China.

Volkswagen is well on track with its "Think Blue. Factory." environmental program: since 2011, the consumption of resources in vehicle production has been reduced by an average of 24.3 percent.

Nov 21, 2013 · At all factories across China, Volkswagen plans to reduce energy consumption, waste output, solvent emissions, water consumption and CO2 emissions. Its "Think Blue. Factory" concept ensures sustainable production at all plants in China.

The Volkswagen brand has set itself new, ambitious targets for reducing the environmental impact of production. By 2025, vehicles and components are to be produced in a way which is 45 percent more environmentally compatible than in 2010, the reference year for the current Think Blue.

Under its “think blue” initiatives, Volkswagen is planning an assault on China’s green car market.

Vehículos Volkswagen con menor consumo; personas comprometidas con el cuidado ambiental; productos al rescate de la naturaleza. Esto es Think Blue.