The ‘Crafted for you’ TVC is bolstered across multiple channels including print, digital out-of-home, and experiential activation. ‘Crafted for you’ follows several key characters as they navigate pivotal moments in their lives with the help of a trusted UBS Financial Advisor.

Mar 19, 2024 · UBS today launched its new global brand campaign, “Banking is our craft”, reflecting the firm’s strengths, capabilities, global footprint, and its enhanced position as a leading wealth manager. The campaign is designed to increase brand awareness and familiarity, reinforce UBS’s strong reputation, and foster long-term growth.

Dec 17, 2024 · 'Advice is our Craft' is UBS' new brand platform, supported by the brand's first international TVC campaign, tying craft and banking together. UBS is the leading global Swiss bank and, following the acquisition of Credit Suisse in 2023, has over 160 years of experience and an unrivaled global footprint.

Jan 4, 2023 · Check out UBS's 30 second TV commercial, 'The Future: Liquidity, Longevity and Legacy' from the Investment Services industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial.

UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with...

Sep 2, 2015 · ZURICH – UBS has launched its first global brand campaign since 2009, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a ...

Jan 23, 2024 · «Banking is our craft» is the high-level slogan that will now be applied to all of UBS's main business activities (as examples, «Managing Wealth is our craft» or «Investing is our craft»). The campaign is intended to be highly modular and adaptable for use across all media and social media channels.

Jan 24, 2024 · “Banking is our craft” is the new global brand campaign that UBS has launched. The campaign aims to boost long-term growth, bolster UBS’s solid reputation, and raise brand knowledge and familiarity.

UBS has launched its first global advertising campaign since 2009. To reflect the media consumption of its client base, 70 per cent of media investment for the campaign is focused on social media and other digital channels, including an overhaul of the firm’s mobile brand design and a new sonic logo.

Dec 13, 2024 · UBS's "Crafted for You" campaign highlights how personalized financial guidance helps individuals navigate key life milestones, from retirement to legacy planning