Nov 2, 2021 · Walmart DSP helps marketers practice standard privacy protocols and brings together the latest safety tools from Walmart and The Trade Desk. This includes anti-fraud algorithms, a dedicated marketplace quality team, exclusion and inclusion lists, sensitive site blocking, and more.

Use Walmart DSP to help reach your customers at scale when they are off Walmart's website and app. Control frequency across all campaign touchpoints, track the impact of your campaign online and in-store through Walmart Closed-loop Measurement, all in a brand-safe environment.

Sep 4, 2024 · Walmart DSP is an advertising platform that allows eligible advertisers to target Walmart shoppers offsite through various digital channels, including audio, video, mobile, and connected TV (CTV) advertising. It leverages Walmart's extensive first-party data to enhance audience targeting and campaign performance.

Jan 23, 2024 · The Walmart Demand Side Platform (DSP) is a critical piece of Walmart Connect, Walmart’s advertising service. With Walmart DSP, eligible advertisers can target Walmart shoppers offsite through audio, video, CTV, mobile, video, and display advertising.

Launch and manage your own Sponsored Search and Walmart Onsite Display campaigns, and build your free Brand Shop and Shelf. Walmart DSP Launch, manage or partner with us on your Walmart offsite media campaigns with premium publishers and channels.

Fine-tune your media planning and buying strategies with log-level, real-time data. Enable feeds with configurations to meet your specific needs, customize your reporting solutions, and build …

Jan 27, 2022 · Learn more about Walmart's DSP, created in partnership with The Trade Desk. Tinuiti explores Walmart DSP capabilities, benefits & differentiators.

May 18, 2023 · In this article, learn about the key features of the Walmart DSP and how Pathlabs uses it to optimize advertising campaigns. Explore the capabilities of the Walmart DSP, created in partnership with The Trade Desk.

Aug 9, 2024 · Walmart’s Demand-Side Platform (DSP) is a game changer in the digital advertising landscape. In collaboration with The Trade Desk, Walmart offers advertisers access to its extensive customer data and inventory. This partnership brings together cutting-edge technology and retail insights.

Yes, you can. While creative on the Walmart DSP via The Trade Desk does have some specifications to abide by (the usual around sizing, padding, Walmart logo placement, etc.) and the...