Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States.

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Wheaties Super Bowl 30th “ Anniversary 1967-1996 Collectors Cereal Box Edition” (Wheaties-General Mills) “Rare-Vintage” (1996) **This Item Is No-Longer Available From Wheaties-General Mills.**

Mar 25, 2024 · This vintage milk glass Wheaties bowl is a must-have for any collector of advertising memorabilia. With its classic white color and iconic "Eat A Breakfast Of Champions" slogan, this bowl is a true piece of Americana from 1937.

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Wheaties is celebrating 100 years as the Breakfast of Champions™ with a limited-edition box series featuring some of the most iconic champions to grace our cover. Join the celebration with new boxes, collectable merch and other surprises happening all year long.

Wheaties is the original Breakfast of Champions featuring 100% crunchy whole wheat flakes packaged in the iconic orange, collectible box. Since the first athlete graced its cover in 1934, Wheaties has highlighted hundreds of champions in their sport and in their communities.

The 1937 "Breakfast of Champions" cereal bowl was part of a special offer, given away free with the purchase of two packages of Wheaties cereal.

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