20 hours ago · The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...

1 day ago · Tennis legend Roger Federer has faced some of the toughest opponents on the court, but nothing could prepare him for this match—against Elmo and the alphabet! Watch the On Super Bowl 2025 commercial as the 20-time Grand Slam champion steps off the court and into an unexpected challenge: answering Elmo’s rapid-fire questions about letters.

2 days ago · Roger Federer’s most recent partnership with ‘On’ tries to answer a longstanding query about the company’s logo. The company devised a lighthearted ad campaign using the 43-year-old and Elmo in a fun Q&A session to help solve the issue of their modern, spartan vertical style that often leads people to read it as “Q” and “C.”

18 hours ago · Elmo and Roger Federer are teaming up for a new commercial!. The 43-year-old Swiss tennis star and the beloved Sesame Street character starred in On‘s new commercial that aired during the 2025 ...

The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way. Below is a sneak peek at the great new video.

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street's Elmo. According to the Swiss athletic brand, the new spot shows ...

3 days ago · Roger Federer recently teamed up with cartoon icon Elmo in a mystery ad collaboration with On. The 20-time Grand Slam winner has maintained his partnership with the Swiss athletic brand despite ...

3 days ago · The beloved puppet is also joined in the ad by legendary tennis player and On brand partner, Roger Federer. Sat on a concrete staircase, Roger Federer is asked by Elmo, who is sat in an adorable, built-to-size umpire's chair, why his shoes have a 'Q' and a 'C' on them. Of course, Roger is quick to correct him, but Elmo is not convinced.

3 days ago · Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

3 days ago · Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.