Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. …

Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.

Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

Find an Apple Store and shop for Mac, iPhone, iPad, Apple Watch, and more. Sign up for Today at Apple programs. Or get support at the Genius Bar.

Your Apple ID is the account you use for all Apple services.

Contact Apple support by phone or chat, set up a repair, or make a Genius Bar appointment for iPhone, iPad, Mac and more.